Selected research
Market Outlook & Growth Opportunities
Global Short Term Car Rental Market Outlook and Growth Opportunities 2026
Market perspective
The global Short Term Car Rental market was valued at US$ million in 2026 and is projected to reach US$ million by 2032, implying a compound annual growth rate (CAGR) of % over 2026-2032.
The North America market for Short Term Car Rental is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
The Europe market for Short Term Car Rental is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Read the full market overview
The Asia Pacific market for Short Term Car Rental is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
In China, the Short Term Car Rental market is projected to increase from US$ million in 2026 to US$ million by 2032, at a CAGR of % over 2026-2032.
Major global companies in the Short Term Car Rental market include Hertz, Avis Budget, Sixt, Europcar, Localiza, Enterprise, Movida, Unidas and Goldcar, among others. In 2025, the top three vendors together accounted for approximately % of global market revenue.
This report provides an overview of the global Short Term Car Rental market in terms of revenue and gross margin, analyzing global market trends using historical revenue data for 2021-2025, estimates for 2026, and projected CAGRs through 2032.
The study covers key producers of Short Term Car Rental and market revenue by major regions and countries, assesses future market potential, and highlights priority regions and countries for segmenting the market into sub-sectors, with country-specific market value data for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, the Middle East, Africa, and other countries.
The report also presents Short Term Car Rental revenue, market share, and industry ranking for the main companies for 2021-2026, identifies the major stakeholders in the global market, and analyzes their competitive landscape and market positioning based on recent developments and segmental revenues.
Across the 2021-2026 period, the analysis compares revenue growth and profitability profiles by company, distinguishing participants with sustained expansion from those with more cyclical performance, and relates these patterns to differences in regional exposure, product portfolios, and application focus in the global Short Term Car Rental market.
Short Term Car Rental Segment by Company
Hertz
Avis Budget
Sixt
Europcar
Localiza
Enterprise
Movida
Unidas
Goldcar
Fox Rent A Car
CAR Inc
eHi Car Service
Fengye Car Rental
Short Term Car Rental Segment by Type
Commercial Vehicle Rental
Passenger Car Rental
Short Term Car Rental Segment by Application
Personal Use
Business Use
Short Term Car Rental Segment by Region
North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries
Study Objectives
1. To analyze and research the global Short Term Car Rental status and future forecast, involving, revenue, growth rate (CAGR), market share, historical and forecast.
2. To present the Short Term Car Rental key companies, revenue, market share, and recent developments.
3. To split the Short Term Car Rental breakdown data by regions, type, companies, and application.
4. To analyze the global and key regions Short Term Car Rental market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify Short Term Car Rental significant trends, drivers, influence factors in global and regions.
6. To analyze Short Term Car Rental competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
Reasons to Buy This Report
1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Short Term Car Rental market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Short Term Car Rental and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Short Term Car Rental.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Short Term Car Rental industry.
Chapter 3: Detailed analysis of Short Term Car Rental company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales value of Short Term Car Rental in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of key country in the world.
Chapter 7: Sales value of Short Term Car Rental in country level. It provides sigmate data by type, and by application for each country/region.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including revenue, gross margin, product introduction, recent development, etc.
Chapter 9: Concluding Insights.
More report detail
Tables and figures
Scope & coverage.
Types
- Commercial Vehicle Rental
- Passenger Car Rental
Applications
- Personal Use
- Business Use
Companies covered
- Hertz
- Avis Budget
- Sixt
- Europcar
- Localiza
- Enterprise
- Movida
- Unidas
- Goldcar
- Fox Rent A Car
- CAR Inc
- eHi Car Service
- Fengye Car Rental
Inside the report.
1 Market Overview
- 1.1 Product Definition
- 1.2 Global Short Term Car Rental Market Size, 2021 VS 2025 VS 2032
- 1.3 Global Short Term Car Rental Market Size (2021-2032)
- 1.4 Assumptions and Limitations
- 1.5 Study Goals and Objectives
2 Short Term Car Rental Market Dynamics
- 2.1 Short Term Car Rental Industry Trends
- 2.2 Short Term Car Rental Industry Drivers
- 2.3 Short Term Car Rental Industry Opportunities and Challenges
- 2.4 Short Term Car Rental Industry Restraints
3 Short Term Car Rental Market by Company
- 3.1 Global Short Term Car Rental Company Revenue Ranking in 2025
- 3.2 Global Short Term Car Rental Revenue by Company (2021-2026)
- 3.3 Global Short Term Car Rental Company Ranking (2024-2026)
- 3.4 Global Short Term Car Rental Company Manufacturing Base and Headquarters
- 3.5 Global Short Term Car Rental Company Product Type and Application
- 3.6 Global Short Term Car Rental Company Establishment Date
- 3.7 Market Competitive Analysis
- 3.7.1 Global Short Term Car Rental Market Concentration Ratio (CR5 and HHI)
- 3.7.2 Global Top 5 and 10 Company Market Share by Revenue in 2025
- 3.7.3 2025 Short Term Car Rental Tier 1, Tier 2, and Tier 3 Companies
- 3.8 Mergers and Acquisitions Expansion
4 Short Term Car Rental Market by Type
- 4.1 Short Term Car Rental Type Introduction
- 4.1.1 Commercial Vehicle Rental
- 4.1.2 Passenger Car Rental
- 4.2 Global Short Term Car Rental Sales Value by Type
- 4.2.1 Global Short Term Car Rental Sales Value by Type (2021 VS 2025 VS 2032)
- 4.2.2 Global Short Term Car Rental Sales Value by Type (2021-2032)
- 4.2.3 Global Short Term Car Rental Sales Value Share by Type (2021-2032)
5 Short Term Car Rental Market by Application
- 5.1 Short Term Car Rental Application Introduction
- 5.1.1 Personal Use
- 5.1.2 Business Use
- 5.2 Global Short Term Car Rental Sales Value by Application
- 5.2.1 Global Short Term Car Rental Sales Value by Application (2021 VS 2025 VS 2032)
- 5.2.2 Global Short Term Car Rental Sales Value by Application (2021-2032)
- 5.2.3 Global Short Term Car Rental Sales Value Share by Application (2021-2032)
6 Short Term Car Rental Regional Value Analysis
- 6.1 Global Short Term Car Rental Sales Value by Region: 2021 VS 2025 VS 2032
- 6.2 Global Short Term Car Rental Sales Value by Region (2021-2032)
- 6.2.1 Global Short Term Car Rental Sales Value by Region: 2021-2026
- 6.2.2 Global Short Term Car Rental Sales Value by Region (2027-2032)
- 6.3 North America
- 6.3.1 North America Short Term Car Rental Sales Value (2021-2032)
- 6.3.2 North America Short Term Car Rental Sales Value Share by Country, 2025 VS 2032
- 6.4 Europe
- 6.4.1 Europe Short Term Car Rental Sales Value (2021-2032)
- 6.4.2 Europe Short Term Car Rental Sales Value Share by Country, 2025 VS 2032
- 6.5 Asia-Pacific
- 6.5.1 Asia-Pacific Short Term Car Rental Sales Value (2021-2032)
- 6.5.2 Asia-Pacific Short Term Car Rental Sales Value Share by Country, 2025 VS 2032
- 6.6 South America
- 6.6.1 South America Short Term Car Rental Sales Value (2021-2032)
- 6.6.2 South America Short Term Car Rental Sales Value Share by Country, 2025 VS 2032
- 6.7 Middle East & Africa
- 6.7.1 Middle East & Africa Short Term Car Rental Sales Value (2021-2032)
- 6.7.2 Middle East & Africa Short Term Car Rental Sales Value Share by Country, 2025 VS 2032
7 Short Term Car Rental Country-level Value Analysis
- 7.1 Global Short Term Car Rental Sales Value by Country: 2021 VS 2025 VS 2032
- 7.2 Global Short Term Car Rental Sales Value by Country (2021-2032)
- 7.2.1 Global Short Term Car Rental Sales Value by Country (2021-2026)
- 7.2.2 Global Short Term Car Rental Sales Value by Country (2027-2032)
- 7.3 USA
- 7.3.1 USA Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.3.2 USA Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.3.3 USA Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.4 Canada
- 7.4.1 Canada Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.4.2 Canada Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.4.3 Canada Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.5 Mexico
- 7.5.1 Mexico Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.5.2 Mexico Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.5.3 Mexico Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.6 Germany
- 7.6.1 Germany Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.6.2 Germany Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.6.3 Germany Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.7 France
- 7.7.1 France Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.7.2 France Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.7.3 France Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.8 U.K.
- 7.8.1 U.K. Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.8.2 U.K. Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.8.3 U.K. Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.9 Italy
- 7.9.1 Italy Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.9.2 Italy Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.9.3 Italy Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.10 Spain
- 7.10.1 Spain Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.10.2 Spain Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.10.3 Spain Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.11 Russia
- 7.11.1 Russia Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.11.2 Russia Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.11.3 Russia Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.12 Netherlands
- 7.12.1 Netherlands Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.12.2 Netherlands Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.12.3 Netherlands Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.13 Nordic Countries
- 7.13.1 Nordic Countries Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.13.2 Nordic Countries Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.13.3 Nordic Countries Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.14 China
- 7.14.1 China Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.14.2 China Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.14.3 China Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.15 Japan
- 7.15.1 Japan Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.15.2 Japan Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.15.3 Japan Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.16 South Korea
- 7.16.1 South Korea Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.16.2 South Korea Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.16.3 South Korea Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.17 India
- 7.17.1 India Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.17.2 India Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.17.3 India Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.18 Australia
- 7.18.1 Australia Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.18.2 Australia Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.18.3 Australia Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.19 Southeast Asia
- 7.19.1 Southeast Asia Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.19.2 Southeast Asia Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.19.3 Southeast Asia Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.20 Brazil
- 7.20.1 Brazil Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.20.2 Brazil Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.20.3 Brazil Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.21 Argentina
- 7.21.1 Argentina Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.21.2 Argentina Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.21.3 Argentina Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.22 Chile
- 7.22.1 Chile Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.22.2 Chile Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.22.3 Chile Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.23 Colombia
- 7.23.1 Colombia Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.23.2 Colombia Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.23.3 Colombia Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.24 Peru
- 7.24.1 Peru Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.24.2 Peru Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.24.3 Peru Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.25 Saudi Arabia
- 7.25.1 Saudi Arabia Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.25.2 Saudi Arabia Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.25.3 Saudi Arabia Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.26 Israel
- 7.26.1 Israel Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.26.2 Israel Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.26.3 Israel Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.27 UAE
- 7.27.1 UAE Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.27.2 UAE Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.27.3 UAE Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.28 Turkey
- 7.28.1 Turkey Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.28.2 Turkey Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.28.3 Turkey Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.29 Iran
- 7.29.1 Iran Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.29.2 Iran Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.29.3 Iran Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
- 7.30 Egypt
- 7.30.1 Egypt Short Term Car Rental Sales Value Growth Rate (2021-2032)
- 7.30.2 Egypt Short Term Car Rental Sales Value Share by Type, 2025 VS 2032
- 7.30.3 Egypt Short Term Car Rental Sales Value Share by Application, 2025 VS 2032
8 Company Profiles
- 8.1 Hertz
- 8.1.1 Hertz Company Information
- 8.1.2 Hertz Business Overview
- 8.1.3 Hertz Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.1.4 Hertz Short Term Car Rental Product Portfolio
- 8.1.5 Hertz Recent Developments
- 8.2 Avis Budget
- 8.2.1 Avis Budget Company Information
- 8.2.2 Avis Budget Business Overview
- 8.2.3 Avis Budget Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.2.4 Avis Budget Short Term Car Rental Product Portfolio
- 8.2.5 Avis Budget Recent Developments
- 8.3 Sixt
- 8.3.1 Sixt Company Information
- 8.3.2 Sixt Business Overview
- 8.3.3 Sixt Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.3.4 Sixt Short Term Car Rental Product Portfolio
- 8.3.5 Sixt Recent Developments
- 8.4 Europcar
- 8.4.1 Europcar Company Information
- 8.4.2 Europcar Business Overview
- 8.4.3 Europcar Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.4.4 Europcar Short Term Car Rental Product Portfolio
- 8.4.5 Europcar Recent Developments
- 8.5 Localiza
- 8.5.1 Localiza Company Information
- 8.5.2 Localiza Business Overview
- 8.5.3 Localiza Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.5.4 Localiza Short Term Car Rental Product Portfolio
- 8.5.5 Localiza Recent Developments
- 8.6 Enterprise
- 8.6.1 Enterprise Company Information
- 8.6.2 Enterprise Business Overview
- 8.6.3 Enterprise Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.6.4 Enterprise Short Term Car Rental Product Portfolio
- 8.6.5 Enterprise Recent Developments
- 8.7 Movida
- 8.7.1 Movida Company Information
- 8.7.2 Movida Business Overview
- 8.7.3 Movida Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.7.4 Movida Short Term Car Rental Product Portfolio
- 8.7.5 Movida Recent Developments
- 8.8 Unidas
- 8.8.1 Unidas Company Information
- 8.8.2 Unidas Business Overview
- 8.8.3 Unidas Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.8.4 Unidas Short Term Car Rental Product Portfolio
- 8.8.5 Unidas Recent Developments
- 8.9 Goldcar
- 8.9.1 Goldcar Company Information
- 8.9.2 Goldcar Business Overview
- 8.9.3 Goldcar Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.9.4 Goldcar Short Term Car Rental Product Portfolio
- 8.9.5 Goldcar Recent Developments
- 8.10 Fox Rent A Car
- 8.10.1 Fox Rent A Car Company Information
- 8.10.2 Fox Rent A Car Business Overview
- 8.10.3 Fox Rent A Car Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.10.4 Fox Rent A Car Short Term Car Rental Product Portfolio
- 8.10.5 Fox Rent A Car Recent Developments
- 8.11 CAR Inc
- 8.11.1 CAR Inc Company Information
- 8.11.2 CAR Inc Business Overview
- 8.11.3 CAR Inc Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.11.4 CAR Inc Short Term Car Rental Product Portfolio
- 8.11.5 CAR Inc Recent Developments
- 8.12 eHi Car Service
- 8.12.1 eHi Car Service Company Information
- 8.12.2 eHi Car Service Business Overview
- 8.12.3 eHi Car Service Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.12.4 eHi Car Service Short Term Car Rental Product Portfolio
- 8.12.5 eHi Car Service Recent Developments
- 8.13 Fengye Car Rental
- 8.13.1 Fengye Car Rental Company Information
- 8.13.2 Fengye Car Rental Business Overview
- 8.13.3 Fengye Car Rental Short Term Car Rental Revenue and Gross Margin (2021-2026)
- 8.13.4 Fengye Car Rental Short Term Car Rental Product Portfolio
- 8.13.5 Fengye Car Rental Recent Developments
9 Concluding Insights
10 Appendix
- 10.1 Reasons for Doing This Study
- 10.2 Research Methodology
- 10.3 Research Process
- 10.4 Authors List of This Report
- 10.5 Data Source
- 10.5.1 Secondary Sources
- 10.5.2 Primary Sources
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