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Online shopping is clearly gaining momentum with parents. Industry surveys show that parents spend two-thirds more money and three-quarters more time shopping online than their childless counterparts. This report focuses on the baby products, including Toys, Games & Education products, Apparels, Diapers, Personal care products, and other products like nursing bottle, baby stroller, etc. This study does not include baby food, baby milk, medicines, baby's nutrition, baby stroller, baby seat. In this study, we use the GMV to quantify the regional market size and companies’ market size of Online Baby Products Retailing. Also, the UK is not included in this report. GMV (Gross Merchandise Value) is the total value of merchandise sold over a given period of time through a customer-to-customer (C2C) exchange site. It is a measure of the growth of the business, or use of the site to sell merchandise owned by others. Gross merchandise value is often used to determine the health of an e-commerce site's business because its revenue will be a function of gross merchandise sold and fees charged. It is most useful as a comparative measure over time, such as current quarter value versus previous quarter value.
